Case StudyEvents


Jaguar Land Rover (JLR) is a British luxury automotive manufacturer known for its prestigious and high-performance vehicles. In recent years, the company has placed a strong emphasis on innovation and sustainability, developing electric and hybrid vehicles as part of its commitment to reducing carbon emissions and environmental impact.

In 2023, Jaguar Land Rover sought the expertise of Event in a Tent in creating an extraordinary environment to accommodate more than 2000 company leaders for their comprehensive ‘Reimagine Modern Leadership’ program.


Jaguar Land Rover Event


The Challenge

Jaguar Land Rover tasked us with creating six separate workshop spaces, each with its own unique purpose, as well as a central area to host the main seminar. This required careful consideration of the layout, ambiance and functionality of each space to ensure they catered effectively to the diverse needs of the event.

Centred around the core theme of ‘Building Trust and Connection,’ our aim was to create an environment that fostered a sense of well-being, intimacy and concentration.


Jaguar Land Rover Event



To create the desired atmosphere within the workshop spaces, we proposed the installation of six individual Tipi structures, renowned for their inviting ambiance, warm lighting and natural wooden aesthetics.

To ensure versatility, we incorporated wooden double doors and a 28% extension for each of the six tipis, enabling closure for evening sessions. Our skilled crew at Event in a Tent efficiently completed the construction within a tight two-day timeframe.

The Jaguar Land Rover (JLR) team embellished the Tipis with vibrant bunting, lush greenery and comfortable seating arrangements, further enhancing the environment and outside, a display of vintage Defenders and modern JLR models added to the overall ambiance, reinforcing the brand’s identity.

To ensure practicality, extensive walkway matting was installed to guide attendees through the ‘festival village.’

Despite encountering wet weather conditions in October, we promptly addressed any issues by replacing muddy matting, ensuring a clean and vibrant setting throughout the event.




The result was truly remarkable, leaving all attendees thoroughly impressed with the unique and soulful ‘festival village’ setup.

We express our heartfelt gratitude to Jaguar Land Rover for entrusting us with this exceptional event.

Jaguar Land Rover Event

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